Brand Identity Design

Brand identity design is essentially how a business wants to be perceived by customers.The ways in which a brand tries to communicate clearly with the target audience is a whole of brand identity design.Brand identity design is the whole message communicated through the brand name, logo, style and
visuals.

The Value of Professional Brand Identity Design
The perception formulated by customers is an important consideration for any brand.Strategic branding uses elements of brand identity design, including the brand name, logo, style and related visuals to create a positive brand image. Dynamic growth is the result of a targeted 'brand identity' design that connects with customers and prospects in a meaningful way. Brand identity design uses a creative strategy to create a memorable and positive brand experience both online andoffline. Brands must consistently make a commitment to maintain a positive brand profile.

Design and Brand Identity
The core value of brand identity design is to create a difference from competitors. Brand identity design is a five-stage process.
- Research, analysis and competitor review
- Strategic brand development
- Targeted brand design
- Consistent brand communication across all media
- Feedback, performance review and maintenance

Brand identity must be sustainable. Strategy and design combine to deliver real values that resonate with audiences. Brand identity design is a practical and coherent 'action plan' for building brand success.

The Role of Art&Crea in Brand Identity Design
According to the Art&Crea team; your company's brand identity design is the core element of your company's identity and all kinds of communication strategies. Your company can not exist without a unique identity. Your brand identity is present in many areas such as logo, business cards, flyers, envelopes, press files, website and social media. Having a unique and original brand identity is very important. It gives you the power to communicate in a different tone or convey the image you want your business to project.
The Art&Crea team can also provide printing services from design inception to printing, with a singlepoint of contact. Brand identity design is an important component of your marketing campaign. Success in a competitive market depends on a well-planned and effective brand strategy. Make sure you choose a design agency that takes the time to listen and understand your individual requirements. A quality brand will build your professional image and increase your market profile. Customers respond positively to quality design. Increased conversions and lead generation are the result of an integrated brand with a strong brand identity design.