An animated ad is any digital display unit that has movement, regardless of the complexity or simplicity of the movement. In contrast, static banners have zero movement; the website equivalent of your morning newspaper. Over the years, in an effort to grab users' attention, old-fashioned static banners have evolved into the animated banner ads you see on most web pages today.
As technology has evolved, there has been a resurgence in the use of animation in advertising.
Animation has proven to be effective in most industries because it can offer a much lower cost option to traditional advertising and is effective in engaging your audience as well as many other benefits. An increasing number of businesses are turning to animation to promote their products, services and concepts for various reasons, such as
Animation is often fun to watch and generates higher audience engagement than traditional advertising.
Animation often includes aspects of humor or comedy that keep the viewer entertained longer and also invites sharing for bonus marketing potential.
Animation allows you to be much more creative as you can present almost anything in animation, you don't need to stick to what is realistic or possible as with live action videos. Mixing fantasy with your story is a good way to keep the viewer's attention for longer.
What is Animation/Animated Advertising?
What are the Roles of Animation in the Advertising Industry?
Animation can capture the essence of your brand and express exactly what you want your audience to understand about your product or service.
Advertising animation usually consists of short videos that communicate clearly and quickly and creatively impart information to be memorable.
Animation provides relief in most cases, which makes it more interesting for viewers in general.
Here are the roles of animation in advertising today;
An animated ad can summarize your entire ad campaign in a short visual with sound, giving you a product to communicate your concept before the viewer moves on.
Animation allows you to be realistic and create characters that don't need to imagine virtual worlds far away from our daily lives, allowing you to capture the viewer's imagination while telling your story.
There is a role for animation in advertising that helps improve communication with potential customers. Not everyone can read pages and pages of text to understand your product, but most people will watch an interesting animated video. This allows you to explain everything in a simple and effective way, improving your customers' understanding and generally making them trust your product or brand.
Using animation as part of your advertising strategy can enhance your modern look and feel, making your brand more edgy and interesting, especially for millennials. Animated ads are much more costeffective.There is much less outlay for labor and there is usually a huge savings in production costs,
and when it comes to time, the cards are more in your hands.
You can pre-sell your products with animation before you have a physical product. Animation allows you to show a product without having it in your hands.
Animation also provides special effects, lighting and colors to make it more appealing to an audience
that is hard to get naturally.
Here are some of the ways animation is used in advertising today:
Character animation, which allows you to create an animated character to represent your product or brand, can be more effective than a live spokesperson.
Animated ads have been created for TV, social media platforms and websites to enhance the ability to share via both mobile and computer.
Animated infographics allow businesses to create ways to train employees or produce reports and information to partners in an engaging and informative way. Complex content can be shown in an easy to-understand way and retained for longer. This can also be used in emails to customers to share information in a fun way.
Studies have shown a more than 40% increase in the use of animation in advertising in the last year alone, which means more businesses are discovering that animation works for sales, explanation and education.Well-crafted animated ads improve site visits, Google Search Engine optimization and sales conversions. Animated ads are cost-effective and deliver results. You should take presenting your ads in animated form seriously.
Art&Crea design team creates a purposeful animation design to promote your company, services or start-up.
Our easy-to-understand and fun animation designs allow you to deliver a message to your consumers in a simple way. Our know-how allows us to imagine and produce presentation aids, educational tools, manipulations, games, discussions to manage an animation in a fun and interactive way.
With the animation style you want to use, you can give the desired effect in the right way. The choice of animation is linked to the creative possibilities offered by our team and the goal of the video. In any case, you can be sure that we will choose a style that suits your digital communication.
With animation design, the message can be broadcast in a unique way. Do not hesitate to contact us if you would like support in this matter.
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